TechnoTools and TechnoVidri, family-owned distributors of specialized equipment and machinery for body shops and industrial manufacturers, were looking for complete rebranding to achieve their goals. The no frills logos represent the down to earth family brands really well and greatly appeal to the companies’ customer base.

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The redesigned website provides a great user experience and responsive interface, and promotes consistent brand identity in every element. ​​​​​​​

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Both TechnoTools and TechnoVidri wanted to stay with the original pale yellow/dark grey color scheme. During the creative process, the colors were transformed to brilliantly vibrant yellow and exceptional rich grey, creating a very high contrast masculine color scheme, familiar and appealing to the brands’ customers

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Setting the Scene. Potential use case scenarios were provided to the client to put the colors and the overall look into perspective.

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During the creative process of logo design, I come up with a minimum of three options to select from. You are looking at the additional logo options that were created for this project.

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